Located a stone’s throw away from London’s Oxford Street, the former Portman Hotel requires extensive renovation and restoration to unify the building’s exterior elements and enhance its interior spaces with high-quality contemporary interventions. The new design maximises the podium area and introduces a stunning entrance overlooking Portman Square. The hotel will also host a revamped restaurant, a new bar and triple height lobby lounge, all with the target of enhancing the guest experience. BSBG is working with developer, building owner and hotel operator London + Regional Hotels (L+R Hotels) to complete the refurbishment.
The look and feel of the original development has been retained, with an added new layer of design that re-engages the building with the street. Along with a completely new podium façade, the renovation features reconfigured guest rooms, luxury facilities, banqueting and event spaces, and a curated selection of food & beverage outlets. The sophisticated and luxuriously finished hotel will be branded as Nobu Hotel London Portman Square, and will feature a Nobu Restaurant when complete.